Revealing a new jersey is always a major moment in a club’s season. More than just a product launch, it’s a highly anticipated moment for fans—one that needs to create impact and desirability while setting the tone for the season ahead.
 

Together with Seven agency, we produced the campaign shoot for Toulouse FC’s 2026–2027 jersey, featuring Red Bull athlete Lilou Ruel. The creative approach was all about breaking away from traditional soccer codes: an athlete from a completely different world, an airfield as the backdrop, and an art direction designed to bring energy, movement, and a truly distinctive visual identity to the reveal.