top of page

The new challenge for brands: producing content at scale.

DAFY_JOHANN_ZARCO_2026_BTS _markerprod-87.jpg

Brands have never needed this much content, with so little time to produce it.
 

One campaign film is no longer enough. Brands now need dozens of photo and video assets, adapted into multiple formats to fuel social media, websites, OOH/DOOH, retail, catalogs, and key brand moments throughout the year.


And all of this without multiplying shoots or budgets.
 

Our solution: 1 shooting day = 1 year of content
 

To meet this new reality, we developed our own production method.
 

Together with HalphaStudio, we rethought the entire production process from the ground up: a dedicated team, tailor-made workflows, optimized logistics, and carefully selected technologies, all with one goal in mind: produce more, faster, without ever compromising on quality.


With us, a single shooting day can be enough to build a diverse content library designed to be used throughout the entire year.
 

The numbers speak for themselves
 

For Yamaha France, we deployed our Marker Content Factory at scale to produce 70 videos and 300 photos.

All in just four shooting days, covering 32 products across three product ranges and six different sets.


For Dafy Moto, a partner of Johann Zarco, the challenge was different: the brand had access to its rider for just one shooting day during the entire year. The result: 35 videos and 180 photos produced in a single day.


These volumes are made possible by a production setup designed to move quickly across formats, platforms, and creative worlds: scripted content, trends, interviews, unboxings, product videos, campaign films, social media content, advertising assets, OOH/DOOH, e-commerce and catalog visuals, portraits, packshots, lifestyle content, vertical formats, and multi-format adaptations.


That’s exactly what the Marker Content Factory is built for: producing a wide variety of content in a very short amount of time, designed to meet a brand’s needs throughout the year, without ever compromising on quality or creativity.


Produce more. Spend smarter.

One of the biggest advantages of our Content Factory is simple: budget efficiency.

A shoot is expensive. Doing it all over again costs even more.


Crews, talent, locations, sets, equipment, transportation, logistics… every new production brings many of those costs back into the equation.

Our method is about concentrating resources to multiply what they can produce.


Fewer shooting days to organize. Less logistics to repeat. Fewer fixed costs incurred multiple times. And most importantly, significantly more content from the same investment.
 

When does a Content Factory make sense?


With an athlete or brand ambassador

Their availability is often limited, tightly scheduled, and extremely valuable. Our method is specifically designed to make every minute count and produce as much content as possible within that limited window.


For your products

When a product range needs to stay visible throughout the year, across multiple formats and channels, the Content Factory makes it possible to build a complete content library in a single production, ready to support campaigns, launches, and key brand moments throughout the year.

bottom of page