SHARK entrusted us with the creation of a photo concept highlighting its athletes and their Replica helmets, with one simple guiding principle: authenticity.
 

From there, we chose to reinterpret a universal and instantly recognizable format: the photo booth.

For this first campaign, who better than Johann Zarco to bring the concept to life? The idea is to move away from the traditional sports portrait and reveal the athlete in a different way: spontaneous, expressive, sometimes serious, sometimes more playful. A series of attitudes and emotions that lets the personality behind the rider come through.
 

Presented as photo booth strips, the images create an instantly recognizable visual identity. Johann’s handwritten signature, combined with colors and graphic elements inspired by his world, adds a personal touch and reinforces the sense of authenticity.
 

A simple concept that can easily be adapted to every athlete, designed to become a strong recurring theme throughout the brand’s communication.