FACOM entrusted us with the creation of 3D content designed to showcase its products and make their technologies easier to understand.
 

For OGV Grip, 3D allows us to go where traditional imagery stops: revealing the product in detail, highlighting its key features, and making the technology immediately understandable.
To achieve a result as close to reality as possible, we 3D-scanned the actual FACOM products, allowing us to accurately reproduce their shapes, textures, and materials while minimizing the artificial look often associated with 3D imagery.
 

Another key challenge was designing the content to work across borders. The films were adapted and translated for multiple European markets, allowing FACOM to deploy the same creative concept at scale while keeping the message relevant to each country.