The renowned tool brand Facom entrusted us with the creation and production of its new 360° campaign built around its major innovation: the OGV® Grip, an ingenious system designed to make tightening and loosening easier in any situation. Our mission: to imagine a communication strategy and a strong creative concept capable of instantly conveying the product’s promise — efficiency, precision, and time-saving — while staying true to the brand’s DNA. With a traditional tool: it gets stuck. With the OGV® Grip by Facom: it loosens instantly. Starting from this simple idea, we built the entire campaign around a powerful visual hook — the rotating screen, echoing the motion of the nut being released. This movement became the common thread throughout the campaign. A 360° campaign deployed across multiple channels •Three films for digital and TV •Visuals and key claims for outdoor advertising, trade shows, print magazines, and retail displays •A web integration on Facom France’s website, featuring the rotating-screen effect during scrolling to extend the user journey and brand experience •Event activations planned for 2026, which remain under wraps for now… This collaboration perfectly reflects our approach: supporting brands from concept to delivery, mastering every stage of production — from creative ideation to multi-channel rollout.